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63% of men are too ashamed to order cocktails in public

According to recent research conducted by Stoli that surveyed 1,475 Americans, 74% of millennial men claim to like flavored cocktails, but 63% claimed that they avoid them in public because they were anxious about what their friends would say.  Nearly half of millennial men said that there was a negative stigma associated with men drinking … Continue reading “63% of men are too ashamed to order cocktails in public”

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According to recent research conducted by Stoli that surveyed 1,475 Americans, 74% of millennial men claim to like flavored cocktails, but 63% claimed that they avoid them in public because they were anxious about what their friends would say. 

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Nearly half of millennial men said that there was a negative stigma associated with men drinking flavored cocktails because they are seen as a drink for  women. 

Millennials were more conscious about this than older generations. 41% of millennial men think that their drink of choice is a reflection of their masculinity compared to Gen X (32%) and boomer (15%) males.

About the author

Elizabeth Segran, Ph.D., is a senior staff writer at Fast Company. She lives in Cambridge, Massachusetts

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