advertisement
advertisement

Ad spending on mobile is about to surpass desktop  

Mobile ad spending is poised to eclipse desktop spending by 2017, a new report from Zenith indicates. Indeed, the banner ad is waning in popularity. Spending on traditional internet ads is supposed to decline 3.1% this year.  Meanwhile video advertising is expected to grow 20% per year between now and 2018; and social media advertising … Continue reading “Ad spending on mobile is about to surpass desktop  “

advertisement
advertisement

Mobile ad spending is poised to eclipse desktop spending by 2017, a new report from Zenith indicates.

advertisement

Indeed, the banner ad is waning in popularity. Spending on traditional internet ads is supposed to decline 3.1% this year.  Meanwhile video advertising is expected to grow 20% per year between now and 2018; and social media advertising is projected to grow nearly 24% per year over the same time period. 

About the author

Ruth Reader is a writer for Fast Company. She covers the intersection of health and technology.

More