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  • 06.15.16

Is Birchbox in trouble?

According to the Wall Street Journal, these woes are a result of cash flow problems. Birchbox has struggled to find funding for two years. As CEO Katia Beauchamp has explained to Fast Company over the years, the $10 monthly boxes of samples were always designed to lead customers to purchase full-size products online or in-store. However, there are now over 300 beauty subscription boxes on the market, some from companies like Sephora that already dominate brick-and-mortar beauty retail.

[Image: Birchbox]ES