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Apple’s new iOS Messages is competition for Facebook

One of the biggest pre-WWDC rumors was a doozy: Apple was going to announce a version of its iMessage messaging platform for Android, making the company a full-blown participant in the messaging-app wars. The keynote is winding down, and no such announcement has happened. Even so, the new version of Messages for iOS that Apple … Continue reading “Apple’s new iOS Messages is competition for Facebook”

One of the biggest pre-WWDC rumors was a doozy: Apple was going to announce a version of its iMessage messaging platform for Android, making the company a full-blown participant in the messaging-app wars. The keynote is winding down, and no such announcement has happened.

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Even so, the new version of Messages for iOS that Apple showed off looks like a strategic move: The company is turning the app into a platform for third-party apps and services. That’s exactly what Facebook has done to its Messenger, following in the mode of China’s WeChat.  And it means that Apple and Facebook are competing on a major tech front in a way that’s never happened before.

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About the author

Harry McCracken is the technology editor for Fast Company, based in San Francisco. In past lives, he was editor at large for Time magazine, founder and editor of Technologizer, and editor of PC World.

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