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The big challenge for Apple: managing complexity

Tim Cook says there are four platforms that are key to Apple. That’s a sin of Apple’s increasing complexity. Four operating systems are much tougher to manage than one. But the developers here don’t seem to see that as a problem. They’re very excited, for example, about the speed with which watchOS opens.

Tim Cook says there are four platforms that are key to Apple. That’s a sin of Apple’s increasing complexity. Four operating systems are much tougher to manage than one. But the developers here don’t seem to see that as a problem. They’re very excited, for example, about the speed with which watchOS opens.

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About the author

Rick Tetzeli is Editor At Large of Fast Company, which he joined in June 2010. Prior to that he ran and conceived Time Inc’s Assignment Detroit, in which Time, Fortune, Sports Illustrated, Money, CNNMoney.com, Essence and other Time Inc properties all combined to cover the troubled city and region intensely for a year

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