advertisement
advertisement

BloomThat wants to make flower deliveries less expensive

The online flower delivery service just launched “Bunches,” bouquets that are far less expensive than its regular selection. While many flower companies on the market will charge upwards of $70 for a bouquet, bunches will go for $38, allowing customers to purchase them more often. CEO David Bladow says these less expensive flowers may become … Continue reading “BloomThat wants to make flower deliveries less expensive”

advertisement
advertisement

The online flower delivery service just launched “Bunches,” bouquets that are far less expensive than its regular selection. While many flower companies on the market will charge upwards of $70 for a bouquet, bunches will go for $38, allowing customers to purchase them more often. CEO David Bladow says these less expensive flowers may become part of a subscription service, so that people can have fresh flowers delivered every two weeks or every month. 

About the author

Elizabeth Segran, Ph.D., is a senior staff writer at Fast Company. She lives in Cambridge, Massachusetts

More