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  • 06.02.16

Expect iPhone prices to drop in the next few years

Per this Goldman Sachs note today (h/t Business Insider), prices are expected to decline due to Apple’s increasing presence in emerging markets and its entry-level iPhone SE

We expect blended iPhone [average sales price] to decline 3%/3%/1% in FY16/FY17/FY18, primarily driven by a greater shift to emerging markets, where we expect a higher mix of lower-end SKUs such as the iPhone SE and its successors.

MB