Since last year Amazon has filed over 1,000 lawsuits against individuals and organizations that pen fake reviews for retailers on its platform. Now, the e-commerce giant is signaling that complicit sellers are also at risk of penalty: Yesterday Amazon sued three sellers directly, seeking upwards of $25,000 in damages and permission to ban the sellers from using any of its online properties.
Phony reviews comprised over 30% of the total reviews for each seller’s products.