Amazon cracks down on sellers who pay cash for fake product reviews

Since last year Amazon has filed over 1,000 lawsuits against individuals and organizations that pen fake reviews for retailers on its platform. Now, the e-commerce giant is signaling that complicit sellers are also at risk of penalty: Yesterday Amazon sued three sellers directly, seeking upwards of $25,000 in damages and permission to ban the sellers from using any of its online properties. 

Phony reviews comprised over 30% of the total reviews for each seller’s products. AH