Time Inc’s new Extra Crispy brunch site is not a joke

Time Inc just launched Extra Crispy, “a new digital editorial brand dedicated to obsessively documenting breakfast, brunch and the culture surrounding it all.”

content bubble, what content bubble https://t.co/uhbGhSLOj1

— Joshua Benton (@jbenton) June 1, 2016

 The site is also on the prowl for a bacon critic. Well, then. 

plz invest in my media startup that focuses on mid-afternoon catnap content

— cale g weissman (@caleweissman) June 1, 2016

Today’s media outlook: If you can dream it, you can do it. PM