Last week, rumors swirled that Jawbone may stop production of its UP fitness tracker. According to Engadget, the company has denied that it is “exiting the wearables business or going out of business,” though that doesn’t tell us much about the future of its UP line.
Below is Jawbone’s statement:
Speculation that Jawbone is exiting the wearables business or going out of business altogether is false. This speculation appears to emanate from wrongful insinuations made in a blog post in which the reporter has since posted a “Correction.” Unfortunately, other media picked it up before the reporter posted a correction and spread this false information. Jawbone remains wholly committed to innovating in and building great wearables products. The company has never been more excited about its pipeline of technology and products and looks forward to sharing them when ready. We manage our inventory positions according to internal business processes, and strategic product lifecycle objectives. This situation is no different and we will continue to support all of our products in the marketplace.