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A return to preppy basics fails to revive J. Crew sales

Last year J. Crew went back to its plaid and pastel roots, after customers balked at the Americana brand’s increasingly fashion-forward styles. To little avail: Today the company said that same-store sales were down 7% last quarter.  CEO Mickey Drexler described the retail environment as “challenging” in his announcement, echoing the sentiments expressed by retail … Continue reading “A return to preppy basics fails to revive J. Crew sales”

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Last year J. Crew went back to its plaid and pastel roots, after customers balked at the Americana brand’s increasingly fashion-forward styles. To little avail: Today the company said that same-store sales were down 7% last quarter

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CEO Mickey Drexler described the retail environment as “challenging” in his announcement, echoing the sentiments expressed by retail heads at Gap Inc, Macy’s, and Nordstrom in recent weeks. 

About the author

Senior Writer Ainsley Harris joined Fast Company in 2014. Follow her on Twitter at @ainsleyoc.

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