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Bellgray brings the department store work-clothes shopping experience to the web

Newly launched Bellgray, founded by Austin-based Annie Shafran, allows women to shop from corporate clothing designers like Tory Burch, Vince, and Theory. In order to purchase suite separates from different brands, women typically visit the workwear section of department stores; Shafran believes that women are looking for a similar experience online. To make the process easier, … Continue reading “Bellgray brings the department store work-clothes shopping experience to the web”

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Newly launched Bellgray, founded by Austin-based Annie Shafran, allows women to shop from corporate clothing designers like Tory Burch, Vince, and Theory. In order to purchase suite separates from different brands, women typically visit the workwear section of department stores; Shafran believes that women are looking for a similar experience online.

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To make the process easier, Bellgray offers pre-selected outfit combinations for different occasions like client meetings, travel, and interviews. 

About the author

Elizabeth Segran, Ph.D., is a staff writer at Fast Company. She lives in Cambridge, Massachusetts

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