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  • 05.24.16

Zenefits rival Gusto sets its sights on being the ‘Kayak for benefits’

In many cases, Gusto can automate the process as it already has data like employees’ salary and social security number via its existing payroll product. Gusto’s operations head Lauren Fifield refers to the service as a “Kayak for benefits.” 

Gusto is a competitor to Zenefits, a well-funded startup that came under fire for taking short-cuts like allowing its sales team to sell insurance without a brokers’ license. Fifield stresses that Gusto takes compliance seriously, even offering happy hours to celebrate when employees pass their brokers’ licensing exam. CF