Fitbit shipped 4.7 million fitness trackers in the first quarter of the year. Apple shipped 1.5 million Watches. Xiaomi sold 3.7 million of its low-price fitness bands.
You might say comparing Fitbits to Apple Watches is an apples-to-oranges thing. Not so fast. Fitbits are rapidly gaining smartwatch-like features, while studies show Apple Watch owners value their devices mainly for health and fitness tracking.
IDC says 19.7 million wearables shipped in Q1, an increase of 67.2% from the 11.8 million shipped in Q1 15.