Time Inc says it makes more money on native ads than “digital attackers” BuzzFeed

For many, BuzzFeed and other upstarts have become synonymous with “native advertising”: ad content created by brands to resemble the other journalistic content on a news site.

But as evidence that plenty of older organizations are getting into the “native ad” game, Time Inc. CEO Joe Ripp told the New York Post that the publisher’s native advertising revenue has outpaced that of BuzzFeed, which he refers to as “digital attackers.”DH