Farfetch, the most avant-garde of the luxury e-commerce platforms, announced yesterday that it had raised an additional $110 million in funding, led by investors in China and Singapore. Customers in Asia currently drive one in four Farfetch sales, according to founder and CEO José Neves.
“Our customers are searching for newness, for uniqueness,” Neves told Fast Company last year. “That’s really what differentiates us. It’s more about the style and the products than the label and the brand.”