With only 12M subscribers and slowing growth, will Hulu ever catch up to Netflix?

Hulu CEO Mike Hopkins in 2015: 

“2015 is the year Hulu will break out.”

Hopkins today: 

“In 2016, we’re going even bigger and bolder.”

Also, apparently nobody is signing up for Hulu’s more expensive, ad-free version, which is at least good news for advertisers.

Hulu’s CEO basically says almost nobody is signing up for its ad-free, higher-priced tier. So don’t worry, advertisers! Peeps love you!

— Joan E. Solsman (@joan_e) May 4, 2016

DH