Cook said that on CNBC’s Mad Money today, while assuring host Jim Cramer that Apple still has the Vision Thing. His exact words:
“We are going to give you things that you can’t live without that you just don’t know you need today,” the CEO said.
And that, in a nutshell, explains much of Apple’s past success (think Apple II, iPod, iPhone). The company has a history of perfectly “leading” consumers, delivering new things just before we know we can’t live without them.
For those who say no visionary products have happened on Cook’s watch: Perhaps the biggest sales boom in the company’s modern history came in 2013 when Cook and company decided it was the right time to deliver “phablet”-sized phones.
But that’s the only example I can think of.