During today’s earnings call, company execs were questioned about how they hope to bring on new Prime customers. Last year, Prime membership increased by about 50%. Specifically, the company was asked if it would begin targeting people in lower-income demographics as other groups become saturated.
While the Amazon executives didn’t touch on how it doesn’t offer same-day service to many predominately low-income areas, CFO Brian Olsavsky said that launching monthly subscriptions was its way of making its service more available to a larger consumer base. He described Prime’s $99 annual fee as a “hurdle” to some, saying that the $10.99 monthly price could be easier for some customers to handle.CGW