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Reebok’s new campaign reminds you of your impending death

Today, Reebok launched a new campaign that hinges on the exact number of days you have left before you die, based on the average human life span. (That’s 25,915 days, in case you were wondering.) The #HonorYourDays program is meant to encourage you to use the time you have left to treat your body well. … Continue reading “Reebok’s new campaign reminds you of your impending death”

Today, Reebok launched a new campaign that hinges on the exact number of days you have left before you die, based on the average human life span. (That’s 25,915 days, in case you were wondering.) The #HonorYourDays program is meant to encourage you to use the time you have left to treat your body well. Preferably wearing a cute pair of Reebok camo leggings. 

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You can get a personalized count of the number of days you have left here. And watch the video spot below. 

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About the author

Elizabeth Segran, Ph.D., is a staff writer at Fast Company. She lives in Cambridge, Massachusetts

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