But today, at an event at the Reebok HQ in Canton, Massachusetts, ClassPass CEO told Fast Company that what didn’t make the headlines is that it is now offering lower-priced options, responding to the needs of customers who only attend a few classes a month. Now, you can get 5 classes a month for $75 and 10 for $135. “We’d been talking about moving into tiered pricing for a while now, so this wasn’t a big surprise,” Payal Kadakia said. I asked if she was taken aback by the media backlash and she said she was.
Still, for customers who had gotten used to going to a different class after work everyday, this definitely feels like a bait and switch. ES