By now you’ve heard that last quarter Apple saw its first-ever decline in iPhone sales, but a new research note from analyst Strategy Analytics suggests the Cupertino company isn’t alone: from Q1 2015 to Q1 2016 the global smartphone market shrunk by 3%—the first time this has happened since 1996, when the original BlackBerry went on sale. As TechCrunch reports, Strategy Analytics pegs the decline to two factors: “increased penetration maturity” in major markets including the U.S. and China, and increasingly cautious consumers who are worried about the future of the global economy.
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.