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Facebook now factors time spent reading or viewing content into its News Feed algorithm

“With this change, we can better understand which articles might be interesting to you based on how long you and others read them, so you’ll be more likely to see stories you’re interested in reading,” the company said in a blog post. Take that, click bait.

“With this change, we can better understand which articles might be interesting to you based on how long you and others read them, so you’ll be more likely to see stories you’re interested in reading,” the company said in a blog post. Take that, click bait.

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About the author

Sarah Kessler is a senior writer at Fast Company, where she writes about the on-demand/gig/sharing "economies" and the future of work.

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