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The Vision Thing

See into the great beyond with EL binoculars.

Nothing is as powerful as a compelling vision — whether it's a glimpse of the future of your industry or a better look at the views during a weekend hike. EL binoculars, from Swarovski Optik KG, have what you need to improve the view out your office window or from a mountaintop. Designed primarily for birding, EL has an easy-to-grasp wraparound grip and ergonomic thumb molds. These magnesium-made binoculars are waterproof to a depth of 13 feet, airtight, and dust-proof.

The price of seeing into the great beyond? An impressive $1,349. For your viewing pleasure, visit Swarovski on the Web (

A version of this article appeared in the May 2000 issue of Fast Company magazine.