It was a good idea, and maybe it still is: Instead of asking drivers to drive to restaurants to pick up customers’ orders and deliver them, Uber launched in New York City with an option called UberEats Instant that turned cars into meal carts. Drivers stocked two pre-fixed dishes, which customers could order with the promise they’d be delivered in under 10 minutes. But it turns out that promise, at least for the time being, wasn’t very sustainable. Uber shuttered it in New York City last night (though the company will continue to offer UberEats’s standard, Seamless-like delivery service).
UberEats Instant will still be available in other cities, but New Yorkers, at least for the time being, will now need to get their on-demand delivery the old-fashioned way: Postmates.