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Taco Bell’s social media team is a Quesalupa-monitoring machine

Your tweets to  Taco Bell don’t just sail into the void. According to Bloomberg, the 15-person team assigned to monitor customer comments on social media are keeping a steady eye on responses to the new Quesalupa, the cheesy new menu item that Fast Company described as “a sort of south-of-the-border take on stuffed-crust pizza.”  If a Quesalupa … Continue reading “Taco Bell’s social media team is a Quesalupa-monitoring machine”

Your tweets to  Taco Bell don’t just sail into the void. According to Bloomberg, the 15-person team assigned to monitor customer comments on social media are keeping a steady eye on responses to the new Quesalupa, the cheesy new menu item that Fast Company described as “a sort of south-of-the-border take on stuffed-crust pizza.” 

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If a Quesalupa is found wanting (i.e., customers don’t see the highly touted “Cheese Pull” effect), the head honchos at Taco Bell will place a call to the offending store to reeducate them on the finer points of preparing the meal: Fry the shell for 90 seconds and serve the Quesalupa within 15 minutes. 

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About the author

Nikita Richardson is an assistant editor at Fast Company magazine.

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