Short answer: DNA extraction. Skincential Sciences, the company behind beauty brand Clearista, may have bigger plans than adding a youthful glow to your cheeks.
“Skincential Sciences developed a patented technology that removes a thin outer layer of the skin, revealing unique biomarkers that can be used for a variety of diagnostic tests, including DNA collection.”
And in the CEO Russ Lebovitz’s own words:
“There’s no better identifier than DNA, and we know we can pull out DNA.”