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  • 04.08.16

This is the future of live streaming

How many rubber bands does it take to shatter a watermelon? Almost 700, apparently. 

This afternoon, BuzzFeed used Facebook Live to live stream two staffers putting rubber bands around a watermelon. The stream has been viewed more than 4 million times—and more than 800,000 people tuned in. It was a touchstone moment for Facebook, I’m sure. 

If you missed the live stream and have 45 minutes to spare, here it is. Happy Friday!PM