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The filmmaker behind “Helvetica” launches a VR documentary studio

Gary Hustwit is best known for his trilogy of design documentaries–Helvetica, Objectified, and Urbanized–but he’s launching a new production company called Scenic that will focus entirely on virtual reality documentaries, built for headsets like Google’s Cardboard and Facebook’s Oculus Rift. That might seem like a somewhat crazy gamble on nascent technology, but Hustwit is confident … Continue reading “The filmmaker behind “Helvetica” launches a VR documentary studio”

Gary Hustwit is best known for his trilogy of design documentaries–Helvetica, Objectified, and Urbanized–but he’s launching a new production company called Scenic that will focus entirely on virtual reality documentaries, built for headsets like Google’s Cardboard and Facebook’s Oculus Rift. That might seem like a somewhat crazy gamble on nascent technology, but Hustwit is confident that companies like Netflix and Amazon will soon be paying for exclusive, original VR content, just like they do for movies and TV shows now.

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You can read my full Q&A with Hustwit on his new venture over at Co.Design.

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About the author

Mark Wilson is a senior writer at Fast Company who has written about design, technology, and culture for almost 15 years. His work has appeared at Gizmodo, Kotaku, PopMech, PopSci, Esquire, American Photo and Lucky Peach

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