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For West Elm, independent design is good business

In 2013, the mid-market furniture company West Elm vowed to spend $35 million over two years to support local, independent designers. The bet paid off. As Co.Design’s Diana Budds reports, the initiative has helped West Elm hit double-digit growth for 24 consecutive quarters. In turn, West Elm acts like an incubator, helping independent designers solve … Continue reading “For West Elm, independent design is good business”

In 2013, the mid-market furniture company West Elm vowed to spend $35 million over two years to support local, independent designers. The bet paid off. As Co.Design’s Diana Budds reports, the initiative has helped West Elm hit double-digit growth for 24 consecutive quarters. In turn, West Elm acts like an incubator, helping independent designers solve business problems and scale responsibly.

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About the author

Suzanne LaBarre is the editor of Co.Design. Previously, she was the online content director of Popular Science and has written for the New York Times, the New York Observer, Newsday, I.D

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