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Apple is really getting into Twitter

The company that long steered clear of social media has launched @AppleNews—surely an attempt to boost readership—barely a month after creating a customer service Twitter account.  Follow us here for top stories & great reads from your favorite publishers, curated by our U.S. editors. pic.twitter.com/eLyGKZHVMl — Apple News (@applenews) April 5, 2016

The company that long steered clear of social media has launched @AppleNews—surely an attempt to boost readership—barely a month after creating a customer service Twitter account

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About the author

Pavithra Mohan is a staff writer for Fast Company.

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