advertisement
advertisement

Apple’s sales grew 150x between 1977-1980

Today, Apple is a 40-year-old company—exactly—with $234 billion in yearly revenue, and for all its history-making success, people are a bit worried about whether it can find a way to keep growing. Back in 1980, however, it was a hot startup that was going public. And the company’s IPO prospectus reported that its sales grew … Continue reading “Apple’s sales grew 150x between 1977-1980”

advertisement
advertisement

Today, Apple is a 40-year-old company—exactly—with $234 billion in yearly revenue, and for all its history-making success, people are a bit worried about whether it can find a way to keep growing. Back in 1980, however, it was a hot startup that was going public. And the company’s IPO prospectus reported that its sales grew from $774,000 in 1977 to $118 million in 1980—a pace which would inspire envy in any 21st-century unicorn.

advertisement

The whole prospectus is available as a PDF download, and along with all the numbers, it contains some entertaining nuggets. (Why it refers to the humble Apple II as a “mainframe,” I do not know.)

About the author

Harry McCracken is the technology editor for Fast Company, based in San Francisco. In past lives, he was editor at large for Time magazine, founder and editor of Technologizer, and editor of PC World.

More