“A hundred years ago you and I would probably have been able to name quite a few parts of a horse’s harness. Nowadays I know what a bridle is, but there isn’t much else. If you were now inventing a term for what we call horsepower you’d never settle on horsepower, because horses are not in the public consciousness anymore.” —Linguist Sarah Thomason, from an interview in The Paris Review on how technology and culture shape the words we use.
collections
NewsletterCourses and LearningAdvertiseCurrent IssueTech Forecast
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
Follow us:
