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  • 03.29.16

Instagram is changing—just not how you expected

Though it isn’t transitioning to an algorithmic feed just yet, Instagram is upping its time limit on videos from 15 seconds to 60 seconds, in what seems like a push for more video posts. 

Instagram claims that, within the past six months, its users have started spending 40% more time watching videos. But will people pause mid-scroll to watch a minute-long video? I’m thinking no. PM