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The Hard Cell

This cell phone sets a standard for convenience — and ruggedness.

Cell-phones aren't just for work anymore. More and more of us are taking them to increasingly treacherous places — from ski slopes to hiking trails. One new mobile phone, the Ericsson R250d Pro, has been designed with durability in mind. Dubbed "the Rock," it's water-, dust-, and shock-resistant; it even meets the U.S. military's requirements for ruggedness. It's smart too. It has a built-in speakerphone, vibrating call alert, and a phone book that can store up to 200 entries.

The R250d Pro costs $299. You can visit Ericsson on the Web (

A version of this article appeared in the Jan/Feb 2000 issue of Fast Company magazine.