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Small Is Usable

This cell phone is smaller, lighter, and easier to use.

As cell-phones get smaller and lighter, they sometimes get harder to use. Not the newest model from Ericsson. The Ericsson CF 788 is four inches tall and less than one inch thick, and weighs less than five ounces (including battery). In short, it's plenty small enough to fit into a shirt pocket. Still, this all-digital PCS phone packs lots of functionality for its size: 97 memory locations, 9 one-key speed-dial locations, the ability to handle calls on two separate lines, the ability to send and receive short text messages.

The CF 788 retails for $385, but you can get it for as little as $199 by going through a mobile-phone service provider, such as Omnipoint. Call Ericsson Inc. (800-374-2776) or visit the Web Call Omnipoint Corp. (888-289-6664) or visit the Web

A version of this article appeared in the August 1998 issue of Fast Company magazine.