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How Can I Help You?

Your customers will tell you how to get better. Are you listening?

How Can I Help You?

To hear the voice of the customer, listen to the conversations at Matrixx Marketing. Gatorade, DirecTV, Hitachi, and other well-known companies care so much about their customers that they don't talk to them. Matrixx does — 200 million times a year.

Charles Fishman (cncfish@mindspring.com) is a contributing editor at Fast Company.

"Are You Listening?"

"Who Cares About Customers?"

"What is Great Service?"

"How Do You Learn From Customers?"

A version of this article appeared in the October/November 1997 issue of Fast Company magazine.

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