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Nintendo Goes Deep Into The Creation Of “Legend Of Zelda: Breath Of The Wild”

Director and designers get into the creative process behind the newest edition of a gaming classic.

Nintendo Goes Deep Into The Creation Of “Legend Of Zelda: Breath Of The Wild”

WHAT: A three-part Making Of doc from Nintendo about its new game, “Legend Of Zelda: Breath Of The Wild” for the Switch console.

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WHO: Nintendo

WHY WE CARE: The first version of “Legend of Zelda” was released in February 1986. Now, more than 30 years later, the latest edition of the franchise–there have been about 18 different spin-off titles over the years–“Legend Of Zelda: Breath Of The Wild” is getting solid reviews, hailed as a cornerstone for the new Switch console. As we live in an era of brand content and marketing extensions, it should come as no surprise that there’s a Making Of film. But Nintendo goes a step further with an in-depth, three-part doc to reveal how they approached the mantra “break the conventions of the Zelda series.”

The 30-minute doc is split into three parts–The Beginning, Open-Air Concept, and Story And Characters. It may be a bit much for casual fans, but beyond rabid Link fanboys, it’s worth a check out by anyone interested in creative process. Besides, seeing how the Switch is selling out, it’s another way to pass the time before you can actually play the game.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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