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Digital Media Today: “There Are No Rules”

We sit down with Huge CEO Aaron Shapiro to talk about machine learning, AI, and the wild west of digital design.

Digital Media Today: “There Are No Rules”
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You wouldn’t expect the company that built IKEA’s website to open its own coffee shop, but that’s the sort of expansive strategy driving Huge, the digital design firm that’s getting more interested in physical design by the day.

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We visited Huge’s headquarters in Dumbo, Brooklyn, where we spoke to CEO Aaron Shapiro about how his team imagines the future of code and pixels when there are so very few rules, and how technologies like machine learning and AI will only further democratize the web.

About the author

Mark Wilson is a senior writer at Fast Company who has written about design, technology, and culture for almost 15 years. His work has appeared at Gizmodo, Kotaku, PopMech, PopSci, Esquire, American Photo and Lucky Peach

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