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Meet Your Next Addiction: BritBox Is Bringing A Slew Of British TV Stateside

U.K. networks BBC and ITV have teamed up on a streaming service to expose more of their shows to American viewers.

Meet Your Next Addiction: BritBox Is Bringing A Slew Of British TV Stateside
Silent Witness Photo: courtesy of BBC Photo: courtesy of BBC

For all you anglophiles, homesick Brits, and devotees of BBC America and PBS’s Masterpiece Theatre comes an absolutely fabulous new programming venture.

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BBC and ITV—rival networks in the U.K.—have joined forces for BritBox, a new subscription streaming service launching March 7 that gives U.S. fans access to a massive vault of British shows that haven’t aired here in years or made it across the pond.

U.S. premieres of hit shows like New Blood, Cold Feet, Silent Witness, Tutankhamun, and The Moonstone, will join ongoing soaps and talk shows posting a day after their U.K. airings, and iconic series like Absolutely Fabulous, The Office, Fawlty Towers, and Miss Marple.

Curated playlists will showcase stars such as Daniel Craig, Emily Blunt, and James Corden early in their careers, or break programming into categories such as comedy, detective shows, and literary adaptations. BritBox will rotate its programs to keep it fresh.

Although shows with existing deals with other networks and streaming services won’t be available, the hope is that remakes, such as Sherlock airing on PBS, might prompt curious viewers to check out the original versions on BritBox.

BritBox president Soumya Sriraman intends future acquisitions through licensing, coproductions, and partnerships in an effort to broaden viewer reach, engagement, and retention.

“BBC and ITV are known for a vast array of diverse and award-winning programming that fans in the U.S. love and want to watch,” she says via statement. “Those fans now have a one-of-a-kind SVOD service option that offers a single point of access to an extensive collection of really fantastic British programming to discover and enjoy.”

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About the author

Susan Karlin, based in Los Angeles, is a regular contributor to Fast Company, where she covers space science, autonomous vehicles, and the future of transportation. Karlin has reported for The New York Times, NPR, Scientific American, and Wired, among other outlets, from such locations as the Arctic and Antarctica, Israel and the West Bank, and Southeast Asia

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