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Now You Can Experience Award-Winning Interactive Doc “Bear71” In Virtual Reality

The amazing National Film Board of Canada project from 2012 gets a 360-degree update.

Now You Can Experience Award-Winning Interactive Doc “Bear71” In Virtual Reality

WHAT: The award-winning interactive National Film Board of Canada doc Bear71 gets a virtual reality update.

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WHO: NFB, Jam3, Jeremy Mendes, Leanne Allison

WHY WE CARE: In 2012 the National Film Board of Canada (NFB) launched a unique, interactive documentary by Leanne Allison and Jeremy Mendes that follows the fate of a grizzly as it moves through Banff National Park in Alberta, a once-wild area now increasingly affected by human development.

Now The NFB and digital shop Jam3, in partnership with Google, IDFA DocLab, and Sound and Vision, have updated the film project, that was in many ways ahead of its time, to make it even more interactive. Originally launched at Sundance for just Samsung Gear users, the new WebVR experience runs on both the newly released Google Daydream platform as well as on mobile and desktop browsers.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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