Now You Can Just Text An Emoji To Dutch Airline KLM For Directions When Traveling

Need a burger in Hong Kong? Send a burger emoji to the airline.

Now You Can Just Text An Emoji To Dutch Airline KLM For Directions When Traveling

WHAT: “Find Your Way With Emoji,” a video for KLM’s Emoji Messenger Service.

WHO: The video–and the service–were created by digital agency Code D’Azur for KLM Royal Dutch Airlines and powered by Google Places.

WHY WE CARE: Navigating an unfamiliar city as a traveler has gotten a lot easier as smartphones have given everybody a tiny local expert in their pocket, but that comes with problems of its own: information overload, slow connection speeds, the embarrassment of shouting “Where is the nearest ATM???” at Siri in public, etc. KLM’s Emoji Messenger Service solves all of those problems by being a Facebook Messenger-based service where you send the airline an emoji, and it quickly responds with directions to whatever it is you’re looking for. Send them a burger emoji, they’ll direct you to the highest-rated burger joint nearby, with directions in any of 10 languages you prefer. Send them a money stack emoji, they’ll take you to the ATM. Sprain your ankle? Send a hospital emoji. Send ’em an elephant, they’ll take you to the zoo. You get the idea–if you want a one-click solution for navigating Hong Kong, Nairobi, or Tuscaloosa, this is definitely the cutest way to get around.

About the author

Dan Solomon lives in Austin with his wife and his dog. He's written about music for MTV and Spin, sports for Sports Illustrated, and pop culture for Vulture and the AV Club.



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