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After These Messages: Your Guide To The Future Of Brand Creativity

We’re launching a new weekly newsletter featuring stories, insight, and analysis about the advertising and marketing industry.

After These Messages: Your Guide To The Future Of Brand Creativity
Photo: Flickr user Hans Splinter

Cord cutting, ad blocking, “Skip Ad” . . . It all means that interruption is no longer an option for brands to get our attention. They have to win us over. Whether it’s how Kenzo hit gold with Spike Jonze, why National Geographic decided to dump the dumb and get back to its roots, or how Patagonia keeps true to its environmental ideals, the most creative marketers are finding ways to entertain and engage, instead of serving up the same old logo-rrhea that sends us into aggressive eye-rolls and involuntary dry heaving.

After These Messages is a new newsletter from me to your inbox that will dig into the strategy and thinking behind the best work, and how brands are infiltrating culture. Every week you’ll get features, quick hits, and the latest news from Fast Company, Co.Create, and around the ad web, to give you the insider insight, breaking campaigns, industry talent on the move, and new deals you need to know about, all in one place.

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About the author

Jeff Beer is a staff editor and writer with Co.Create. He's a former staffer at Advertising Age, Creativity and Canadian Business magazine.



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