Retail is in the middle of a major transformation, as the internet continues to change the way we buy everything from mattresses to bananas to hammers. But companies are also reimagining what brick-and-mortar can be, inviting customers to have delightful and unexpected in-person experiences that leave a lasting impression. These companies have come up with the most creative solutions that make shopping easier and more exciting.
Click on a company to learn more about why it made the list.
For priming its consumers for a lifetime of purchases
For making money in our sleep
For growing without building
For parlaying fashion advice into retail gold
For giving influencers a platform for commissions
For uniting sneaker heads into a lucrative demographic
For bringing the appliances store to life
For beautifying the in-store makeup-buying experience
For bringing a delightful sense of urgency back to offline shopping
For lobbying for safer cosmetics
This article is part of our coverage of the World’s Most Innovative Companies of 2017.