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Karlie Kloss Pulls For Imagination And Creativity In New Adidas Women’s Campaign

The supermodel stars in the brand’s “Unleash Your Creativity” campaign.

WHAT: New Adidas “Unleash Your Creativity” women’s campaign, featuring Karlie Kloss, WNBA all-star Candace Parker, fitness influencer Hannah Bronfman, and more.

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WHO: Adidas, 72andSunny

WHY WE CARE: Over the last few years we’ve seen sportswear brands go all in on attracting women through empowerment, like Under Armour’s award-winning “I Will What I Want” work with Gisele Bunchen, or Nike’s “Better For It” campaign.

Here, not only does Kloss show us how she can work the ropes while balancing on a ball with one foot, but also talks about how building confidence has allowed her to use creativity–and her coding skills–to help others.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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