This Ad Shows Exactly Where Air Canada Stands On The #MuslimBan

The brand helped bring together a Syrian refugee family that had been split up in different parts of Canada.

This Ad Shows Exactly Where Air Canada Stands On The #MuslimBan

WHAT: A short film from Air Canada about how it helped bring together a Syrian refugee family, who had been split up in different parts of Canada.

WHO: Air Canada

WHY WE CARE: Uhh, have you been reading the news?! Despite this being filmed back in December, the fact the brand chose today to release it is telling. Telling that it is taking a side and a stand, but letting its actions do the talking. Yes, it’s just an ad created to make us feel like the Big Ol’ Airline actually cares, but it also is a meaningful flag in the ground about this company’s ideals. Will it stem the tide of complaints on Twitter around Air Canada’s service in general? Probably not (it’s a national sport up here). But as the brand world becomes increasingly politicized–some by choice and some not–we can expect to see more content like this from unexpected places.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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