Like an Airbnb for cell-phone data, this Malaysia-based service has created a marketplace for people to buy and sell excess megabytes from their monthly plans. Simplify connects users through its encrypted Android app: Sellers set their own prices and buyers pay through PayPal, enabling them to piggyback on other people’s internet access.
Simplify, which launched in August, has been adding 1,000 users a day across the globe, with a focus on international travelers. “These [mobile] networks were designed in the 1980s,” says CEO Yen Pei Tay. “To liberate the market, something has to change.”