The company decked out an RV with nap pods and visited more than 20 cities on a countrywide tour last year. People at events like Pride Festival in Portland, Oregon, and Chicago’s Ribfest were invited to pop in for a snooze, complete with a pre-recorded bedtime story.
Last fall Casper created a pop-culture-savvy text bot, Insomnobot3000, for users to message when they can’t sleep. And on its Snapchat channel, it posts weekly waffle reviews—because breakfast is important too.
Casper is no longer simply sponsoring other people’s podcasts. For the company’s recent eight-episode series, In Your Dreams, comedians and hosts Chris Gethard and Gary Richardson analyzed listeners’ nighttime visions.