Why The Home Depot Is One Of The Most Innovative Companies Of 2017

The big-box retailer is hammering out a bold e-commerce strategy.

Why The Home Depot Is One Of The Most Innovative Companies Of 2017
[Photo: courtesy of The Home Depot]

In 2016, the Home Depot delivered an estimated $90 billion in annual revenue—and it did it without opening a new U.S. big-box store in the past three years.

“Our economic engine used to be driven by new square footage,” admits CFO Carol Tomé. Her orange-aproned crew shifted away from that model by integrating digital and in-store shopping, paying particular attention to products that tend to be unfriendly for e-commerce.

Customers who crave in-person advice can now order via the website but pick up at a retail location, or select items in-store and buy online from smartphone-wielding sales associates. “We had to invest in the experience that our customers wanted,” Tomé says.

This article is part of our coverage of the World’s Most Innovative Companies of 2017.

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