WHAT: A promo for the upcoming horror movie Rings got a bit too real for some TV shoppers in an electronics store.
WHO: Paramount, Thinkmodo
WHY WE CARE: Daaaaaamn. What would you do? Some scream. Some jump. Some just break into a sprint with no regard for their friends. That’s what happens when The Ring girl crawls out of an electronics store TV display. It’s not quite a devil baby roaming the streets of New York, but here the same agency Thinkmodo, proves it still has the skills to scare the living sh*t out of people all in the name of movie marketing.